Jacob Zinman-Jeanes.

Product and brand design for startups, scaleups, and creative companies who need to be different.

Let’s talk about your project—  
Email jacob@jeanes.co.

What I do
In a world where the barrier to launch is lower than ever, a company’s difference needs to be obvious.

I help you find that difference and embed it across your brand and product surface. From name to visual identity to meticulously executed product design.

I’ve done this for startups, scaleups, institutions and nonprofits in my independent practice and when I was Design Director at Today, leading a team of award winning designers.


Specialties

Brand
Product design
Design prototyping
Design systems
Motion
Illustration

+ I write music and make short films


I’ve worked with...
  • Atticus
  • Jacky Winter
  • Broadsheet
  • Nike
  • change.org
  • Xero
  • Bunnings
  • AGNSW
  • Bupa
  • Medibank
  • ANZ
  • Wacom
  • World Vision
  • Unimelb
  • ...and more.
Choreus product design
2026


Illustration agency Jacky Winter’s new all-in-one job management product, free for artists. 

In the rapid leadup to launch, I worked with the team to refine key product moments and overhaul the entire app’s look and feel.


Atticus Glide
2026


Naming strategy, messaging, and landing page design for a new agentic automation product from Atticus.

The banks, law firms and boards who use Atticus need to trust it. But AI is non-deterministic: at odds with trust. 

Atticus Glide builds control into every layer of the product, amplifying human judgement rather than replacing it. I helped define and tell that story.


“Change starts here”
2024


Brand positioning for change.org. While Design Director at Today, I defined the new brand story and directed the team on visual design.


IPLiving
2026


Brand for IPLiving, a retirement community operator with a pioneering legacy stretching back to 1979.

With a focus on supporting residents to stay as long as possible, the new brand system reflects IPLiving’s legacy and commitment to quality, inspired by the tradition of ‘makers marks’.

In collaboration with strategist Sam Mackisack.
Cheeper Fuel
2026


Name, brand identity, illustration, and product design direction for Cheeper Fuel, a UK petrol price finder that calculates actual savings based on your route.



Xero.com
2020


Digital art direction, interaction design, and design system for Xero.com.

Completed as Design Director at Today.


Urgent Mental Healthcare Centre
2019


Brand for the Neami Urgent Mental Health Care Centre. It was the first facility of its kind in Australia offering an alternative to hospital in a time of crisis.

Completed as Design Director at Today.

MyVictoria
2018


Interaction prototypes and design direction for Victorian Government product that helps businesses understand the demographics of their suburb.

Completed as Design Director at Today

Arnolds posters and merchandise
2025–2026


Various posters and illustrations for a local wine bar in Kensington, Victoria.