Atticus Glide
2026
The banks, law firms and boards who use Atticus need to trust it. But AI is non-deterministic: at odds with trust.
Atticus Glide builds control into every layer of the product, amplifying human judgement rather than replacing it. I helped define and tell that story.
2026
Naming strategy, messaging, and landing page design for a new agentic automation product from Atticus.
The banks, law firms and boards who use Atticus need to trust it. But AI is non-deterministic: at odds with trust.
Atticus Glide builds control into every layer of the product, amplifying human judgement rather than replacing it. I helped define and tell that story.
Choreus product design
2026
In the rapid leadup to launch, I worked with the Jacky Winter team to refine key product moments and overhaul the look and feel of their new product.
2026
In the rapid leadup to launch, I worked with the Jacky Winter team to refine key product moments and overhaul the look and feel of their new product.
“Change starts here”
2024
Brand positioning for change.org. Completed as Design Director at Today: I defined the new brand story and directed the team on visual design.
2024
Brand positioning for change.org. Completed as Design Director at Today: I defined the new brand story and directed the team on visual design.
Cheeper Fuel
2026
Name, brand identity, illustration, and product design direction for Cheeper Fuel, a UK petrol price finder that calculates actual savings based on your route.
2026
Name, brand identity, illustration, and product design direction for Cheeper Fuel, a UK petrol price finder that calculates actual savings based on your route.
IPLiving
2026
Brand for IPLiving, a retirement community operator with a pioneering legacy stretching back to 1979.
With a focus on supporting residents to stay as long as possible, the new brand system reflects IPLiving’s legacy and commitment to quality, inspired by the tradition of ‘makers marks’.
2026
Brand for IPLiving, a retirement community operator with a pioneering legacy stretching back to 1979.
With a focus on supporting residents to stay as long as possible, the new brand system reflects IPLiving’s legacy and commitment to quality, inspired by the tradition of ‘makers marks’.
In collaboration with strategist Sam Mackisack.
Pernilla Persson
2026
Visual identity for a London-based machine knitter and designer. The logo references hardware components of a knitting machine.
2026
Visual identity for a London-based machine knitter and designer. The logo references hardware components of a knitting machine.
Arnolds posters and merchandise
2025–2026
Various posters and illustrations for a local wine bar in Kensington, Victoria.
2025–2026
Various posters and illustrations for a local wine bar in Kensington, Victoria.
Urgent Mental Healthcare Centre
2019
Brand for the Neami Urgent Mental Health Care Centre. It was the first facility of its kind in Australia offering an alternative to hospital in a time of crisis.
2019
Brand for the Neami Urgent Mental Health Care Centre. It was the first facility of its kind in Australia offering an alternative to hospital in a time of crisis.
Completed as Design Director at Today.