I'm Jacob Zinman-Jeanes. 
I move ideas to execution at speed.

Product and brand design for startups, scaleups, nonprofits and creative companies who need to be different.

Let’s talk about your project.  
Email jacob@jeanes.co.

What I do
In a world where the barrier to launch is lower than ever, a company’s difference needs to be obvious.

I help you find that difference and embed it across your brand and product surface. From name to visual identity to meticulously executed product design.

I’ve done this for startups, scaleups, institutions and nonprofits in my independent practice and when I was Design Director at Today, leading a team of award winning designers.


Specialties

Brand
Product design
Design prototyping
Design systems
Motion
Illustration

+ I write music and sometimes make short movies.


I’ve worked with...
  • Nike
  • change.org
  • Broadsheet
  • Atticus
  • Jacky Winter
  • Xero
  • Bunnings
  • AGNSW
  • Bupa
  • Medibank
  • ANZ
  • Wacom
  • World Vision
  • Unimelb
  • ...and more.
Atticus Glide
2026


Naming strategy, messaging, and landing page design for a new agentic automation product from Atticus.

The banks, law firms and boards who use Atticus need to trust it. But AI is non-deterministic: at odds with trust. 

Atticus Glide builds control into every layer of the product, amplifying human judgement rather than replacing it. I helped define and tell that story.


Choreus product design
2026


In the rapid leadup to launch, I worked with the Jacky Winter team to refine key product moments and overhaul the look and feel of their new product.

“Change starts here”
2024


Brand positioning for change.org. Completed as Design Director at Today: I defined the new brand story and directed the team on visual design.

Xero.com
2020


Digital art direction, interaction design, and design system for Xero.com.

Completed as Design Director at Today.

Cheeper Fuel
2026


Name, brand identity, illustration, and product design direction for Cheeper Fuel, a UK petrol price finder that calculates actual savings based on your route.


IPLiving
2026


Brand for IPLiving, a retirement community operator with a pioneering legacy stretching back to 1979.

With a focus on supporting residents to stay as long as possible, the new brand system reflects IPLiving’s legacy and commitment to quality, inspired by the tradition of ‘makers marks’.

In collaboration with strategist Sam Mackisack.
Pernilla Persson
2026

Visual identity for a London-based machine knitter and designer. The logo references hardware components of a knitting machine.

Copywrong to Copywriter
2016

Website, illustration and short comic for Tait Ischia’s book on copywriting. It’s sold over 5000 copies to 23 countries around the world.

MyVictoria
2018


Interaction prototypes and design direction for Victorian Government product that helps businesses understand the demographics of their suburb.

Completed as Design Director at Today

Email jacob@jeanes.co to talk about your project.

I work with all types of organisations – from startups and scaleups to sole-traders, nonprofits, creative industries, and institutions.





About

I’m an independent multidisciplinary designer who moves ideas to execution at speed. Based in Melbourne, Australia and working globally.

Previously I was Design Director at Today, building an award-winning design practice and doing hands-on design for hundreds of product, brand and strategy projects.



Experience

2010–Now Freelance and consulting
2017–2025 Design Director at Today
2014–2017 Design Lead at Today
2013–2014 Creative Lead at Tuts+
2010–2013 Designer at Envato




Awards

Premier’s Design Awards Victoria: Digital Strategy (2017), Web Design (2019), Digital Design (2020) ✢ Good Design Awards: Web Design (2025, 2021, 2020, 2019, 2018, 2017, 2016, 2015), Apps and Software (2023), Interface Design (2023), Design Research (2023), Social Impact (2022) ✢ Australian Design Awards: Branding (2023) ✢ Melbourne Design Awards: Marketing/Campaigns (2022), Branding (2022) ✢ AGDA Awards: Digital (2021, 2019, 2016) ✢ Webby Nominee: Best Government Website (2016)




Speaking, teaching, writing

2021 “How to Design by Committee” for Optimal Workshop's CRUX magazine
2017 Mentor: AGDA Victoria
2016 Guest lecturer: Shillington Design School
2016 Guest lecturer: Billy Blue College of Design
2015 Group mentor: Tractor Design School