2024 “Change starts here.” Excerpts from new brand positioning for change.org.

Completed as Design Director at Today
Team: Georgie Batt, Sam Mackisack, Tiffany Gilchrist, Jeffrey Effendi
2020Art direction, interaction design, experience design, user research and design system for Xero.com

Completed as Design Director at Today
Team: Sam Mackisack, Penny McVey, Leo Beganov, Tahnee Phin, Louise Krstic, Tait Ischia, Mark Dohnt
2018Interaction prototypes to enable quick, deep exploration of complex data for My Victoria.

Completed as Design Director at Today
Team: Callan Rowe, Julian Hutton, Blaise Palmer, Theun de Bruijn
2025 Website and interaction design for ‘Comfort Zone’, a campaign from Our Watch

Completed as Design Director at Today
Team: Jonathan Puc, Maddie Perrin, Lauren Chibert; with an original campaign concept by DDB
Pernilla Persson brand, 2026

Pernilla is a London-based designer and machine knitter. 

This mark derives its shape from the components of an industrial knitting machine
2025 Membership certificate system and illustrations for Village One. 

White + CMYK digital print on Fedrigoni Sirio Pearl Aurum gold paper, printed by Magentur.
Featuring illustrations from me, Erica Fustero, Scott Duffey, and Christoph Rauscher.
2025–2026 Design and illustration of various posters and merchandise for Arnold’s Wine Bar 
2023Visual identity, graphic design and website for Partial Veil

2020 Product design, gamification, character design, illustration, and animation for Smiling Mind

Completed as Design Director at Today
Team: Adam Morris, Leo Beganov, Boris Divjak, Beau Hankins

2020Studies of me falling over